THE GREEN ALLIANCE MISSION

• To increase the profits of the businesses that are having the least impact on the environment and through business to business mentoring and strength in partnership, encourage more sustainable business practices.
• The Green Alliance website will be your portal into the local green economy, giving you the details necessary to green your purchases, and the Co-op will offer those green purchases at a discount. Go green and save money too!

Our Story

The Green Alliance was born from a partnership of community environmental advocacy and business ingenuity. Green Alliance founding businesses, Simply Green Biofuels and Purely Organic Lawncare, were trying to break-in to markets dominated by fossil fuels and toxic herbicides and pesticides, when they realized that an alliance might bring more tangible results. Simply Green owner Andrew Kellar and Purely Organic head James Reinertson knew that Seacoast residents using BioHeat/biodiesel were probably interested in organic lawn care and vice versa - Kellar and Reinertson promptly began offering each other's customers mutual discounts and sharing best business practices and marketing techniques.

At the same time, community activist, Sarah Brown was working in Portsmouth and Kittery on environmental issues - focused on individual energy use and personal environmental impact. As the advocacy widened to include towns and then business - Brown saw that some businesses were leading the way in sustainability. As business goes, so goes the individual...right? But how to bring attention to those local businesses that are doing the right thing for our planet? And, how to encourage more timid businesses to "go green" and provide support in that process? The Green Alliance, of course!

Management Bio

Green Alliance Project Director, Sarah Brown has been an environmental advocate in her community for the last 9 years. She has served on Kittery's Town Council and the Zoning Board of Appeals. Sarah created Kittery Progressive Action, a community action coalition which responds to and organizes around, progressive issues in Kittery, Southern Maine and Portsmouth. She also formed St. John's Stewardship of the Earth Committee in Portsmouth; a group which educates the Seacoast community on environmental issues. Brown spear-headed Cool Kittery, which convinced the Town Council to sign the Mayors Agreement on Climate Change and then regrouped to become Kittery's current Energy Efficiency Committee - a town-sanctioned board that is now working to reduce Kittery's energy use and promote conservation in the schools and the community. Before moving to the Seacoast, Brown worked for 5 years as a journalist in Moscow, Russia for CNN, BBC, NBC and the Associated Press. Pre-Russia she worked at CNN's New York bureau. Brown has a degree in Russian Studies from Columbia University. She lives in Kittery with her husband and three young daughters. Changing One Person at a Time: Read about Sarah and the Alliance in the Portsmouth Herald. To reach GA Director Sarah Brown email her at sarah@greenalliance.biz or call 603-817-4694. Join Our Green Newsletter Email: